E-commerce visual articles and tutorials about “Conversion”
Plenty of sellers line up certification icons on a benefit image to build trust. Get the marks, the artwork or the wording wrong and it can backfire in review. Here's what these marks mean and how to show them properly.
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Packaging shots often fill the last slot, but for gifts, beauty and electronics the unboxing itself is a selling point. Here's which products deserve packaging photos, how to sequence unboxing images, flat-lay technique, and the risk of showing packaging you don't ship.
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When creator videos miss the mark, the kit you sent is often the reason. Here's a checklist you can follow: which images to include, how to write benefit cards, how detailed a brief should be, and what creators must not say.
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On Taobao, the first main image earns the click, the next three decide whether shoppers add to cart, and the white-background image affects recommendation placements. Here's what each slot should do, plus 3:4 apparel images and main videos.
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Handmade ceramics, leather, knitting and jewellery sell on their handmade character, which standard studio lighting flattens. Here's how small makers can use window light: when and where to shoot, simple reflectors and diffusers, and how to sequence a set.
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Standard A+ offers more than a dozen modules, but only a handful earn a place on most pages. Here are the common modules with their image sizes, and three combinations we reuse.
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On TikTok, the first frame and the cover frame do different jobs — one stops the scroll in the feed, the other earns taps on profiles and product pages. Here's how to handle safe zones, choose cover frames and open strong.
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Too large and uploads fail and pages crawl; too compressed and text blurs and colours band. Here are the key decisions in product image compression: size before quality, choosing formats, handling images with text, and keeping your own site fast.
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Black Friday 2026 falls on November 27 and Cyber Monday on November 30. Visual assets should be ready after your inventory plan but before your ads. Here's the timeline we work back from.
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