From marketplace specs to hands-on tutorials — produce, test and reuse product images more efficiently.
Pets in product images can lift clicks and goodwill dramatically, but they bring problems: uncooperative animals, pets that don't match the product size, and scenes that imply unsafe use. Here's how to shoot pet products, show sizing and stay within limits.
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Small teams rarely struggle with the tools themselves. They struggle with process: who shoots, who generates, who reviews, where files live. Here's a division of labour, weekly rhythm and checkpoints for a three-person team launching about 20 products a week.
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Double 11 is no longer one day but a multi-stage campaign running from late October into mid-November. Visual assets need to follow the stages. Here's a schedule for main images, detail pages, store homepages and short video across presale, sale and encore phases.
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As a shop grows, its images come from different photographers, agencies and years, and the storefront starts looking like several shops stitched together. Here's how a one-page visual standard unifies colour, light, composition and type — including for AI-generated images.
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Douyin e-commerce traffic comes from short videos and livestreams on one side and the mall and search on the other. Many shoppers watch a video, then search for the product later. If your product card image doesn't look like what they saw, you lose them.
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Selling-point images are the most common images in a main image set and detail page, and the easiest to turn into a wall of text. Here's how to choose benefits, write headlines and support lines, use icons, and stay within limits on numbers, comparisons and claims.
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A detail page is not a pile of images — it is a well-paced pitch. Here are seven high-converting modules and how to produce them in one consistent style with AI.
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Sponsored Brands placements are small and moderation is stricter than on your detail page. Here are the common specs for logos, custom images and video, why ads get rejected, and how to design video for muted autoplay.
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In the first two seconds after someone lands in a livestream, they judge the picture, not the pitch: is it clear, can I see the product? Here's a practical checklist for small sellers covering background, lighting, camera position, display and overlays.
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