E-commerce visual articles and tutorials about “Localization”
Same platform, different shoppers. US buyers want proof it's real and useful; Southeast Asian buyers respond to energy and value. We compare product images, short video, livestreams and language, and show what you can reuse.
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Arabic runs right to left and its letters change shape to join each other. Swap English text for Arabic in an existing design and you often get disconnected letters, backwards layouts and jumbled model numbers. Here's what to mirror and what never to flip.
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Mercado Libre is stricter about main images than many sellers expect, and image quality affects visibility. Here are the common rules for main and secondary images, Portuguese vs Spanish localisation, and the traps when reusing images from other marketplaces.
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Run one set of creative through a translator and upload it to six Southeast Asian sites, and problems pile up: broken Thai line breaks, garbled Vietnamese tone marks, text spilling out of boxes. Here are the traps by language and a workflow that avoids them.
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