Methods and best practices for e-commerce visuals: hero images, detail pages, campaigns and brand consistency.
Your hero image decides your click-through rate. Here are the rules for Taobao, JD, Amazon and Shopee, plus six visual elements that lift clicks.
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Double 11 is no longer one day but a multi-stage campaign running from late October into mid-November. Visual assets need to follow the stages. Here's a schedule for main images, detail pages, store homepages and short video across presale, sale and encore phases.
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As a shop grows, its images come from different photographers, agencies and years, and the storefront starts looking like several shops stitched together. Here's how a one-page visual standard unifies colour, light, composition and type — including for AI-generated images.
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Selling-point images are the most common images in a main image set and detail page, and the easiest to turn into a wall of text. Here's how to choose benefits, write headlines and support lines, use icons, and stay within limits on numbers, comparisons and claims.
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A detail page is not a pile of images — it is a well-paced pitch. Here are seven high-converting modules and how to produce them in one consistent style with AI.
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In the first two seconds after someone lands in a livestream, they judge the picture, not the pitch: is it clear, can I see the product? Here's a practical checklist for small sellers covering background, lighting, camera position, display and overlays.
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On Xiaohongshu, notes compete in a two-column feed and the cover all but decides the click. The most common brand mistake is a cover that looks like an ad. Here's how to approach 3:4 composition, text, authenticity and covers for creator collaborations.
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When shoppers scroll from main images into the detail page, the first screen decides whether they keep reading or go back. Too many first screens are brand posters with almost no information. Here are three structures, information hierarchy, mobile sizing and how the first screen should differ from main images.
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Black Friday 2026 falls on November 27 and Cyber Monday on November 30. Visual assets should be ready after your inventory plan but before your ads. Here's the timeline we work back from.
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