A guide to A+ detail pages: tell a great product's story in seven modules

Whether it is a Taobao detail page or Amazon A+ content, the job is the same: a well-paced pitch that grabs attention, removes doubts and moves the shopper to buy. These are the seven modules we see again and again on high-converting pages.

1. The headline

One sentence that says what it is, who it is for and why it is better, over a strong hero visual. Two lines of text at most.

2. The pain point

Show the problem the shopper is living with — "shirts always wrinkle on business trips", "coffee goes cold too fast". The more specific, the more relatable.

3. Key benefits (three at most)

One image per benefit: icon + short headline + one line of explanation. Too many benefits means none land. Every spec must come from real product data — never invent certifications or numbers.

4. Scenes of use

Two or three typical scenes help shoppers imagine owning it. Generate them in Image generation from the same retouched product shot so the product looks identical everywhere.

5. Comparison and dimensions

Compare "old way vs. new way" or your own models — never show real competitors' brands or packaging. If you do not have exact measurements, draw dimension lines without numbers rather than guessing.

6. How to use

Three or four illustrated steps lower the barrier to use and cut support questions.

7. What's in the box and after-sales

List everything in the package plus warranty and after-sales promises to remove the last doubts.

Consistency is everything

Seven modules in seven styles looks cheap. Pick one design style first — minimal, tech, natural, luxury, cute — and keep the palette, type and lighting consistent across every module.

In the A+ content tool, tick the modules you need, choose one design style and fill in your product facts; each module is generated in the same style. See finished pages in our case gallery, and plan your hero images with the complete hero image guide.