E-commerce visual articles and tutorials about “Conversion”
During big sales traffic is expensive and competition fierce. Your images need to shout 'deal' without looking messy. Here are five must-have campaign visuals and four go-to layouts.
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"Wrong size" is consistently among the top reasons for apparel returns. A clear size chart needs more than a table of numbers. Here's how to measure garments flat, write the chart, show model information, and explain fit and stretch.
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Pick the wrong scene style for a home product and buyers think "that wouldn't go in my place". Here's how to choose styles based on your buyers, the visual cues of common Chinese home styles, keeping small homes believable, and generating multi-style scenes with AI.
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Ordering stock for a new product is a big commitment, and the wrong colour or style can sit in a warehouse for months. AI mock-ups let you test reactions before committing. Here's what to test, how to test it, how to read the data — and the line you must not cross.
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Food relies on looking delicious more than any other category, and it's also where exaggerated images most often lead to complaints. Here's how we handle light, food states, packaging with contents, and the limits food images must not cross.
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Brand Story shows up on every ASIN you apply it to, yet most brands fill it with a generic company bio. Its real job is moving shoppers from one product to the rest of your range.
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"Smaller than I expected" is one of the most common phrases in returns and bad reviews. A good dimension image removes that gap before purchase. Here's how to label sizes, choose scale references, express weight and capacity, and avoid common measuring mistakes.
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Your hero image decides your click-through rate. Here are the rules for Taobao, JD, Amazon and Shopee, plus six visual elements that lift clicks.
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Pets in product images can lift clicks and goodwill dramatically, but they bring problems: uncooperative animals, pets that don't match the product size, and scenes that imply unsafe use. Here's how to shoot pet products, show sizing and stay within limits.
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