Campaign hero image playbook: five visuals to prepare before Singles' Day and Black Friday
During big sales traffic is expensive and competition fierce. Your images need to shout 'deal' without looking messy. Here are five must-have campaign visuals and four go-to layouts.
During major sales every store is fighting for the same traffic. Your images must say "now is the best time to buy" without becoming a cheap-looking wall of promo text. Here is the checklist we recommend preparing in advance.
Five must-have campaign visuals
- Campaign hero: your main image with festive colour and decoration, swapped in for the sale;
- Flash sale image: countdown and flash price front and centre to create urgency;
- Coupon / threshold discount image: state the threshold and saving clearly, e.g. "50 off orders over 300";
- Live-stream exclusive image: for live-room links and previews, stressing "live-only";
- Social teaser: covers for social channels ahead of the sale, usually 3:4.
Four go-to layouts
| Layout | Best for | Key points |
|---|---|---|
| Centred subject | Single hero products | Big product, little text, decoration around it |
| Text left, product right | Benefit + price | Two lines of copy on the left |
| Bottom price bar | Flash sales, coupons | A colour band with price and benefit |
| Dynamic diagonal | Sports and streetwear | Diagonal split for strong impact |
Copy principles
- One image, one benefit;
- Make numbers prominent but use only real prices and discounts — never invent an original price;
- Carry your brand colour through every campaign image so the store stays recognisable.
Marketplaces regulate claims like "lowest price" and reference prices. Check the rules before using price comparisons.
Produce it in bulk with AI
In the Campaign poster tool, choose a campaign type (eight options including festival promo, flash sale, live exclusive and coupon) and a layout, enter your benefit copy — or let "AI copy" suggest options — and generate several layouts at once to pick from. For everyday hero rules see the complete hero image guide; credit plans are on the pricing page.
Upload one product photo and get a full set of listing-ready visuals in minutes.
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