Amazon main and additional image requirements: white background, fill ratio and size

Of all the major marketplaces, Amazon has the strictest — and most mechanical — main image rules. A non-compliant main image can get your listing suppressed so it no longer shows in search. These are the points sellers run into most often.

Main image: hard requirements

• Pure white background: RGB 255,255,255 — not light grey or off-white;
• Fill ratio: the product should fill roughly 85% of the frame;
• Only what is sold: no accessories or props that are not in the box;
• No extras: no text, logos, watermarks, borders, colour blocks or promo badges;
• A real photo: not a sketch, illustration or placeholder render;
• Size: at least 1000px on the longest side to enable zoom, 1600px+ recommended;
• Format: JPEG (preferred), PNG, TIFF or GIF in sRGB.

Some categories (apparel, jewellery and others) have extra rules — for example adult clothing is usually shown flat or on a real model. Always check the latest guidance for your category in Seller Central.

What additional images can do

Additional images are much more flexible. A typical set:

1. A key-benefit infographic (text and icons are fine here);
2. A lifestyle or in-use scene;
3. A dimension or comparison image;
4. Detail and material close-ups;
5. What's in the box.

For benefit and dimension images, never invent specs or certifications — every number should come from real product data.

Common rejection reasons

Generate compliant white-background images with AI

In Product retouch, choose "white-background main image" to remove the background, rebuild the shadow and output pure white. In Product image sets, pick the Amazon marketplace and the system plans a full main + additional image set. For a cross-marketplace comparison, read the complete hero image guide.