Choosing Amazon A+ standard modules: sizes, uses and three layouts that work

The first time you open the A+ module picker, the list looks longer than it needs to be. "Image & light text overlay", "single image & sidebar", "four image & text"… many sellers pick one of each until they hit five modules and call it done.

That approach usually creates two problems. Every module has a different image size, so the designer works in five formats and the page never feels consistent. And on mobile, the small-image modules shrink into fragments that are harder to read than plain text.

Our approach is to settle on three or four workhorse modules and bring in the others only when there's a specific reason.

The common modules and their image sizes

These are the standard A+ modules we use most, with the recommended image sizes. The editor shows minimum sizes and accepted formats on upload, and Amazon occasionally renames or adjusts modules, so go by what the editor tells you.

There are also text-only and tech-spec modules. A+ text generally isn't treated as a search-indexed field, so don't expect a ranking lift from it, but text modules are still useful for usage notes and care instructions.

Why we lean on the 970-wide banners

The 970 × 600 and 970 × 300 modules are the only places in A+ where you can create a magazine feel. They have practical advantages too:

• One format, many uses. A 970-wide image can be cropped for your Brand Store or social banners.
• They survive mobile. Full-width images scale proportionally instead of shrinking into tiny tiles.
• You control the type. Text designed into the image keeps your font and colours.

The catch: that text shrinks with the image. On a phone a 970px banner displays at roughly 40% of its size, so keep body text at 24px or larger and headlines above 40px. If you have a lot to say, split it across two banners.

Comparison charts: only your own products

The comparison chart is one of the most direct conversion tools in A+, letting you steer shoppers to the right — often the higher-priced — model in your range. Two rules we never break:

1. Compare only your own products. No competitor brands, no "better than X".
2. Specs in the chart must match each ASIN's detail page, or you risk rejection and confused customers.

Each column uses a 150 × 300 portrait image. Clean white-background product shots in every column make the table look far more orderly.

Three combinations to start from

New product: explain what it is

1. Image header with text (970 × 600) showing the most typical use;
2. Three images & text for the three core benefits;
3. Single image & sidebar for materials or construction;
4. A text-overlay banner for how to use it;
5. A comparison chart, if you sell related models.

Repeat-purchase items: explain why to keep buying

Consumables and everyday items are bought by people who already know what they are. Open with a banner on formula or materials, use a four-image module to show sizes or flavours, and finish with a comparison chart that nudges toward the larger pack.

Premium items: explain why it costs what it does

For appliances and outdoor gear the hurdle is trust. Use several 970-wide banners, each covering one thing: structure, materials, testing, after-sales support. Go easy on small-tile modules; they make expensive products look cheap.

Common reasons A+ gets rejected

• Prices, promotions or time-limited language in images or text;
• Unprovable superlatives such as "best", "#1" or "only";
• Third-party trademarks or competitor comparisons;
• Warranty or return promises that don't match your actual policy;
• External links, contact details or QR codes in images.

Review can take anywhere from a day to about a week, so don't submit two days before a major sale.

Write a style sheet before you build modules

The A+ pages that look polished almost always have a one-page style guide behind them: primary and accent colours, fonts, a type scale, an icon style. That alone makes five modules look like they came from the same hand. For broader layout thinking, see our A+ detail page guide, and if you have several ASINs, pair your A+ with a Brand Story module.

When you need drafts quickly, the A+ content tool can generate banners, benefit tiles and comparison images at the sizes above from your product photos. Your designer then adjusts the copy — and every spec in an image should come from real measurements.